425 Broadway, NYC – March 22, 2010 – The Impossible Project conference
Image © 2010 Michael Raso / Polaroid One Step / Polaroid 600 Instant Film
After 17 months of research and development, The Impossible Project announced that it succeeded in its task of re-producing a new analog Instant Film for traditional Polaroid cameras.
Image © The Impossible Project
The Impossible Project – March 22, 2010 conference
Florian Kaps – Founder & Head of Marketing, Andre Bosman – Founder & Head of Research, Marwan Saba, Founder & Head of Finance
Image © 2010 Michael Raso / Polaroid One Step / Polaroid 600 Instant Film
Containing more than 30 newly developed components, Impossible today introduced a new, monochrome Instant Film - the PX 100 and PX 600 Silver Shade - and is therewith saving millions of perfectly functioning Polaroid cameras from becoming obsolete (as Polaroid discontinued its instant film production early in 2008).
Florian Kaps – Founder & Head of Marketing
Image © 2010 Michael Raso / Polaroid One Step / Polaroid 600 Instant Film
Impossible has beyond that started collaborations with international photographers, who were invited to work with the new film material and therewith created a base for The Impossible Collection – a growing archive of contemporary Instant Photography artworks.
The Impossible Project Collection - Image by Brian Henry
The Impossible Project Collection - Image by Boris Zuliani
A grand Impossible Project‘s Space, hosting a shop as well as a gallery, will open on
April 30, 2010 at 425 Broadway in New York City – celebrating the magic and the
bright future that analog Instant Photography is now facing.
Dave Bias – Vice President Impossible American Corp (Interviewed by Film Photography Podcast host Duane Polcou)
PX 100 and PX 600 Films will be available online at www.the-impossible-project.com
in a limited, First Flush Edition from Thursday, March 25th onwards, and shortly
thereafter at selected premium retail partners all over the world.
In summer 2010, Impossible plans to present its first PX Color Film.
March 22, 2010 gallery on Flickr
http://www.flickr.com/photos/michaelraso/sets/72157623674914774/
Interview with Dave Bias available on and after April 15, 2010 on The Film Photography Podcast.
http://filmphotographypodcast.com/
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