Since I began shooting with the new Polaroid 300 camera, I’m reminded daily (via e-mail, FaceBook and Flickr posts) how “sad” it is that new Polaroid products are just re-branded Fuji products.
Polaroid Corp had a long run. Some might say that it wasn't the same after Edwin Land passed or attribute the fall of the original company to changing times.
For me, it's encouraging that the new Polaroid is partnering with Fujifilm to release instant film. If an instant print makes you or someone else smile, then nothing else really matters.
Images / Blog © 2010 Michael Raso
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