Wednesday, April 28, 2010

IMPOSSIBLE PROJECT Grand Opening Party! New York, USA


The Impossible Project - March 22, 2010 - NYC
425 Broadway, NY, NY
Polaroid 600 Image © Michael Raso

The spectacular venture that recently started production of a new instant film for old Polaroid cameras - The Impossible Project - is opening a unique retail and exhibition space in New York City on April 30.

Impossible Gallery, New York USA
Image used with permission from The Impossible Project / Image © 2010 Ben Syverson
Ben on Flickr!

This will be the first Impossible Project Store in the USA, exclusively dedicated to special products and unique artworks of analog instant photography. Further Impossible Project Stores are located in Vienna (Austria) and Berlin (Germany).

In the spacious 5th floor loft of a SoHo landmark building, Impossible will not only offer the last stock of original Polaroid films and cameras, but also the brand new Impossible film materials: PX 100 and PX 600 Silver Shade.

The Impossible Project / Florian Kaps
pictured: Florian Kaps
Image used with permission from The Impossible Project / Image © 2010 The Impossible Project

These totally new, monochrome instant films are for use in Polaroid SX-70 and 600 cameras. Furthermore the Impossible Project Store is hosting the first exhibition of The Impossible Collection (March 22 – August 22).

PX-100 Silver Shade Instant Film
Image © 2010 Michael Raso

The Impossible Collection follows in the footsteps of the world-famous Polaroid Collection and features work created on Impossible's new film materials from an eclectic mix of international artists.

The current exhibition features works from artists like Grant Hamilton, Jake Chessum, Laura Watt, Heather Champ, and more than 20 others. To celebrate the opening of the Impossible's Broadway Space and the magic of instant photography we will be offering weekly in-store-only specials through the end of May.

Also, guests at the Grand Opening Party will enjoy free wine from City Winery, have the chance to have their photos taken with our new PX100 and PX600 films - and be entered to win a fantastic prize package with 5 packs of PX600 film, a Polaroid One600 camera kit and a limited Freitag bag!

Impossible Project Space 425 Broadway, 5th Floor New York, NY 10013

Grand Opening Party: April 30, 3 - 8 pm

Regular Hours: Mon-Fri: 10am – 7pm / Sat: 2noon – 5pm Phone:

(+1) 212.219.3254 or (+1) 888.250.6020


The Impossible Project was featured on the April 15th edition of The Film Photography Podcast.

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