Wednesday, February 9, 2011

Get Your Photography Noticed...The Importance of Tagging

Scottie Puppy Tongue

Mat Marrash / PDN Photo Expo NYC
Guest blog by Mat Marrash

Alright, so you've got a camera, you're taking nice pictures, and now you'd like to have the rest of the world have a look at your work. What now?

As of January 2011, the image sharing options are nearly endless. You've got: Flickr, Picasa, Photobucket, Facebook, Tumblr, Instagram, The Best Camera, SmugMug, Windows Live, Imgur, and MANY, MANY more. Just checkout Wikipedia's List of Photosharing Websites for more information and links.

Joining any number of these sites is a great first step, but it doesn't necessarily guarantee that folks are going to look at your images. Remember, there's millions of other people out there doing the exact same thing, trying to stick out.

County Fair Duck

How to Make Your Images Stick Out (in a search)

Create a unique image name - DSC_12345.jpg is NOT a unique title. If it's a picture of a couple who were just engaged, try something like "John and Mary Engagement". Pretty much anything but the default title gives a better search hit chance.

Add a comment - whenever given the opportunity to give more description to an image, take it! Don't just say what the photo is, give it a quick back story, and if applicable, give a little exposure data.

Most importantly, TAG! - Whether its keywording the images in Photoshop Lightroom or adding tags on Flickr, make sure your image has tags that describe its entirety.

Just so you're not left with a vague description on tagging, here's a little more info on tags.

Tags are simple - think of key words that when used separately can describe your image. A picture of a golden retriever puppy holding a bone could be tagged as simply as "dog" "bone.”

Specific, but not too much - lets use the golden puppy as our example again. "golden retriever" and "puppy" could be used as additional tags, further describing your image. But "golden retriever holding bone" is too specific. People are more likely to search without the use of quotes, so separate words are searched as such.

It only takes a minute - honestly, tagging is as simple as typing a few quick sentences. If you can manage to squeeze an extra couple of hours of playing Farmville at work, I'm sure you can spend the necessary ten seconds to add image tags.

So now that you're all tagged, your images are instantly going to be a hit, right? Probably not, sorry. It takes a long time, and lot of social networking to get your images out there. Tagging is just another small part of the greater process of exposure. But if you're tagged, you're much better off being found in a search than just another image in a sea of Scan_01.tif and IMG_546.jpg.

Straw Bails

Don't believe in the power of tagging? Try image searching "adorable corgi findlay" and see what comes up. ^__^

Re-Posted with permission.
Original post:

All Images © Mat Marrash
Read Mat’s blog -

Mat listens to The Film Photography Podcast

PDN NYC Mike & Duane
Launched in October of 2009, the Film Photography Podcast is a 90 minute, bi-weekly Internet radio program, exploring a wide range of topics relevant to the experienced and aspiring photographer using film as a medium. Hosts Michael Raso and Duane Polcou enthusiastically dissect and debate the pros-and-cons of film formats, do-it-yourself techniques, digital technologies, and vintage and contemporary cameras and accessories in a thorough, informative and casual manner. Regular features include Camera tests and reviews, “book of the month”, interviews, a listener-generated Q&A, and film-related giveaways.

Produced in the United States, the Film Photography Podcast is broadcast around the globe via iTunes and direct stream from

1 comment:

  1. Tagging is very very very important. I always hate it when I can't tag images or even blog posts with too many details. Also a good idea to tag the film, camera, lens that you use because people like to see the sorts of images that said camera can produce.