Introduced in 1972 by Eastman Kodak, the 110 cartridge film format was a huge success for amateur photographers in the United States, England and beyond. Following the equally popular 126 cartridge format (launched in 1963), the 110 film was only 16mm in width allowing cameras to be much smaller, launching Kodak’s “Pocket Instamatic” campaign.
With a 110 camera in every household, cameras and film were easily obtained for three decades until Kodak (and other companies) discontinued the film in 2009. Popular for its unique grain and “look,” photographers continue to use the last batches of 110 film in vintage and new Holga cameras. It’s been reported that European company Adox will introduce new 110 films in 2011.
Fall 2010 / Holga Micro 110 / Image © Michael Raso
http://www.flickr.com/photos/michaelraso/
Poorly stored expired film + 110 Pocket Instamatic created this image.
Image © Michael Raso / http://www.flickr.com/photos/michaelraso/
Properly stored expired film + 110 Pocket Instamatic created this image.
Image © Michael Raso / http://www.flickr.com/photos/michaelraso/
No denying the unique, "old timey" image created using 110 film
Image shot by Joe Kolbek - Vivitar 600 camera
pictured: Marilyn Monroe tribute artist Erika Smith
http://www.gigsalad.com/marilyn_monroe_impersonator_erika_smith_
The "famous" Holga light-leaks are no stranger to the Holga TFS 110 camera
Image © Michael Raso / http://www.flickr.com/photos/michaelraso/
Michael Raso is the producer and host of The Film Photography Podcast. Launched in October of 2009, the show is a 90 minute, bi-weekly Internet radio program, exploring a wide range of topics relevant to the experienced and aspiring photographer using film as a medium. Hosts Michael Raso and Duane Polcou enthusiastically dissect and debate the pros-and-cons of film formats, do-it-yourself techniques, digital technologies, and vintage and contemporary cameras and accessories in a thorough, informative and casual manner. Regular features include Camera tests and reviews, “book of the month”, interviews, a listener-generated Q&A, and film-related giveaways.
Produced in the United States, the Film Photography Podcast is broadcast around the globe via iTunes and direct stream from http://www.filmphotographypodcast.com
Contact: Michael Raso / FilmPhotographyPodcast (at) gmail.com
Loved 110! It was my first camera, around age 9- a Kodak "Hawkeye" handed down to me by my Mom. I did not know 110 format dates from 1972. How funny! I date from 1972 as well.
ReplyDeleteI used 110 nearly exclusively well into the 21st century, and still have a lil' stable of 110 cameras, though I haven't shot any of them in years. Harder than ever to get it developed. Local photo place used to do it, but closed down. Even so, they always gave me grief about it when I brought it in, scoffing "when ya gonna get a REAL camera?" (Jerks!)