Tuesday, May 18, 2010

Giddy over Polaroid 300

I have to admit, electronics and hardware don’t excite me but I’d be lying if I told you that I wasn’t just a little giddy when United Parcel delivered a package from Polaroid today.

Rarely giddy / Polaroid 300
That’s me! Shot today by Joe Kolbek on Polaroid 300 film

Polaroid pic-300 instant film camera
Polaroid 300 Instant Film Camera

Polaroid decided to abandon film cameras and instant film in 2007 in favor of an all-digital line-up of products. With Holga, Lomography and The Impossible Project keeping film alive for the new generation of college-aged kids (and professionals too), I can’t help but think that Polaroid felt left out! (I’m sure their re-evaluation of film and its market share had some to do with their re-entry as well.)

The Impossible Project - Press Conference 3/22/10
On March 22, 2010 The Impossible Project announced the release of their new film for Polaroid SX-70 and 600 film cameras.

Well, earlier this month Polaroid Corporation, with the approval of their spokesperson Lady Ga-Ga, released the pic-300 camera. It takes 10 pictures per roll on business card-sized paper (the film is similar to the old 600 and SX-70 type film.)

Speaking of old-style Polaroid film, in January of this year, Polaroid announced that they will be updating their old-fashioned Polaroid One Step camera (The pic-1000 to be released later this year). The Impossible Project also announced the introduction of a new color film that will fit all Polaroid 600 cameras. No word yet if Polaroid film partner Fuji Film will also release 600 type film.

All-in-all it is quite a year for instant film photography. Just think…this would be possible without YOU! So, pick up some film and start shooting!

Polaroid 300 cameras and film

Polaroid SX-70 and 600 film for existing Polaroid cameras

Pick up a used Polaroid camera!

Polaroid Pack Cameras (pull & peel film)

Here are some additional shots with my first roll of Polaroid 300 film

Uke or Die / Polaroid 300

Uke or Die / Polaroid 300
“UKE OR DIE” Henrique Couto

Raine Brown / Polaroid 300
Actress Raine Brown

Additional Polaroid 300 images on my Flickr site:

All Images © 2010 Michael Raso

1 comment:

  1. The fact remains that, except for the impossible px100 &px600 films, all the rest of it is just thinly rembranded Fuji products; for a camera to shoot the pic300, you are much better off getting a used polaroid MIO than any of the current offerings..